Becker Friedman Institute

PROJECT: Interactive exhibit for Saieh Hall of Economics, The University of Chicago

ROLE: Producer, for Neoteric Design
User Research, Content Strategy, Client Services, Project Management

OBJECTIVE: Tell the story about the Chicago School of Economics, its roots and personalities through a fun, educational, and engaging digital experience.

User Research:
Drawing from a vast pool of stakeholders, academics, students, and university resources, our team collaborated intensively to learn the audience's needs, research the field of economics, gather interviews, and to discover cutting edge applications for museum interactive exhibits. 

Content Strategy & Development:
• Defined the scope and structure of the exhibit's narrative.
• Implemented a multi-phased plan directing the scope of research and story writing criteria for the university's editorial team, and set guidelines for asset acquisition and management.

Whiteboard sketches captured the early user research work. With defined narratives and content structure, we iterated on wireframes and visual mockups and low-fidelity sculptural mockups and 3D renderings. Solving for scale, architecture, and usability, each prototype allowed our team to gather feedback, test hypotheses, and debug early on. Continuous iteration led to high fidelity prototypes before launch.